Leyes, also known as Kevin Leyes, is an Argentinian artist, entrepreneur, and CEO of award-winning marketing company Leyes Media. He is currently an official member of the Forbes Business Council and the Young Entrepreneur Council.
From the outside everything may look wonderful, but it wasn't always that way. Behind my career there is a lot of work, effort, perseverance and resilience.
Born to a humble family in González Catán, Argentina in 2000, Leyes has always been passionate about music since he was a child. At the end of 2019, he built a home studio in his room and learned how to produce himself, and what initially began as a hobby, ended in the birth of a new promise in the Latin urban genre.
Influenced by artists such as Bad Bunny, Anuel, Lunay, Jhayco, Feid, Mora, Lyanno and other pillars, Leyes stands out for his versatility when it comes to creating music, always aiming to innovate with fresh sounds that can catch his audience and new listeners in the ear.
Join me on my journey, this is how everything evolved.
At the end of 2019, he built a home studio in his room and learned how to produce himself, and what initially began as a hobby, ended in the birth of a new promise in the Latin urban genre.
Leyes Leyes teamed up with J Gonz to release his first song, a reggaeton called Pichaera.
After releasing "Pichaera", Leyes fulfilled his childhood dream and moved to Miami, a city that has opened doors for him and allowed him to develop his potential to the fullest.
From R&B to reggaeton and dancehall, Leyes kept showing us his versatility by releasing Tímida, Mejores Amigos, Ladrón (with Kinginz) and La Difícil in 2022 expanding his numbers and career.
Leyes attended to the Faena Theater in Miami as part of Billboard Latin Music Week and the Billboard Latin Music Awards, held between September and October 2022.
At the Lit Talent Awards the same year, Leyes won the gold award in the Best New Artist category and the platinum award in the Best Male Artist category.